Ideas for teams who want to read product data well.
Practical perspectives on measurement, user behavior, and the discipline of making decisions without overstating the evidence.
Choosing an activation metric your team can actually use
A practical method for finding the early behavior that connects user intent to durable value.
The quiet cost of instrumentation debt
Why small tracking inconsistencies become expensive—and how to repair them without freezing product work.
A calmer way to run your monthly retention review
Move beyond one headline curve with a focused review that connects cohorts, behaviors, and decisions.